Oct 2, 2025
Money or views?
If you're a business owner, your first thought is probably:
Get more money and sales by being known and getting more views.
Which is called:
Brand awareness
And from the top it makes sense.
Make a name for yourself.
Have millions of followers.
Make millions of dollars.
Right?
Well… My question is: How do you know that any of these followers are going to buy from you?
Well you kind of don't. You probably rely on follower count, which isn't necessarily money. The money is in dollar signs, and you want it to be measurable. All of it.
Running ads and getting 10 leads turn into clients, or sending a post like an influencer and getting 100 followers that you don't know if they bought?
See the difference?
Brand building, or getting clients?
Views that MAY turn into money, or money that you KNOW you get?
If you're a business, I would presume you want money, leads, clients, all that good stuff.
I say this from a loving heart to grow your business further.
So I would highly recommend to start running ads targeted for leads and sales, not views.
Hope this helps,
Rickson
P.S. If you're not exactly sure where to start with the campaigns, ads, the tracking, all that. Don't worry, I totally get you. You can handle what you do best (run your business) and I will help you get you the leads/sales. Click here and let's see if we're a good match to do exactly this.