An owtaystrau

Hey,

It's Rickson.

I remember thinking about something for sales, and it can be simple but be hard for the brain and take researching at times.

And before we get to that I want you to think of the last thing you bought.

Then think of the reason why you decided to buy that.

I'm going to guess something, is it because of what it does for you? Was I right?

I mean why buy a couch? Because it's called a couch? I doubt it, probably because you want to be comfortable in your living room/while watching TV or similar.

Would it really matter if it's called a couch or a owtaytsrau? (Try saying that). Probably not because of it being called a 'couch', but because of what it does.

And unless the buyer is super technical and wants to know every single detail because they think it matters, etc. The features don't matter. And people don't care.

I mean think about it, would you care if that couch/owtaytsrau had 'Ultra, super, mega compressed cotton' or 'Cotton made from horses' (this is conceptual, and likely not real for couches) but the odds are: No. You. Don't.

Does this couch/owtaytsrau solve my problem, do I want it and am I willing to pay for it?

Yes? Take my card.

No? Why buy it?

My general thing here is this:

If you're going to sell a service, product, etc, I want you to tell people the benefit.

What will this product do for me that I WANT? That I NEED? WHAT IS IN IT FOR ME?

Because that's how people buy.

Again, simple, but if you really sit there and think about what problem you solve for people and want to sell the benefit it can take some brain power and researching at times.

Hope it helps,

Rickson

P.S. If you're a local business owner doing well and want to get EVEN more results, I reckon we can do that within 30 days with effective marketing strategies OR you don't pay me for the service. If this offer would be of interest to you, click ​here​.